The commercials are a small example of the industry award winning work that Mr. Morales created while at Waring and LaRosa Advertising as the Senior Art Director.
Now Mr. Morales Firm's brings this quality to you at MARKETING EFFECTIVE NETWORK INC.
The top talents from the Advertising, Publishing, Marketing, Animation, Entertainment, Interactive and Photography industries.
The combined talent and energy of over 200 years of combined professional fields merge with the Advertising Marketing Effective Network Communications group. Here to serve traditional old world clients with industry leading communication. Remember that communication is what we are all about. Located in New York City, founded by an industry leading Creative Professional, to serve all manner of needs. Marketing is the selling of your ideas, products and or services. Great selling will make you richer than avarice, but poor, incomplete or just plain bad, will bury you faster, farther and deeper than a pyramid in the middle of a sandstorm with 10,000 mile per hour winds. Without the proper marketing the greatest of products and services fall by the way side. Advertising touches our sense to create a buying link to our collective souls.
The slickest Advertising and the best marketing campaign, means nothing if it's not EFFECTIVE. Therefore you know why it's in our name. We are always effective in all that we do. Targeting our clients needs, in all manner of services. When we accept an assignment, we make sure that it is done right, the first time. Our clients time is the most precious commodity in the world, therefore our paramount concern is to solve the problem. The biggest bang for the buck, at any price.
Never before in the history of modern business has this been needed. Networks are in our offices, homes and schools. The network is the hub of communication, companies rely on it for financial transactions and information communications. It's in our name, because with it we have an unlimited supply of creatives at our disposal, fostered over a 30 year period in the advertising field. We are here as a network, a team ready at a moments notice to solve all your needs.
A little advertising history: at the turn of the century, radio and print ruled, later television, then cable, satellite and at the end of the twentieth century the web and interactive media. As all industries must embrace change, we are here to create solutions for all your needs current and future. To serve this end AMEN has hired programmers versed in all major languages, c++, assembly, java, php, asp, flash, perl, HTML, SHTML, DHTML, Pascal to create custom applications and custom presentations made to order.
If you would like to know more, please call...
646-000-0000 - Morales
212-815-0000 - Rosario
212-267-0000 - Jung
AMEN COMMUNICATIONS, Inc.
185 Madison Avenue
Suite 1504
New York,, NY 10016
Credits:
Art Direction: Morales
Design: Rosario
Consultant: Jung
Programming: Rosario
Copy Writing: Rosario
Copyright 2000-2005 AMEN COMMUNICATIONS, Inc.
All Rights Reserved. Any form of copying, duplicating is prohibited.
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
CLIENT LIST
Avon
Alder's
British Home Studios
Brylane-Brett Men's Catalog
Burton Group
Eddie Bauer
Freeman's
Gevalia (Kraft Foods)
Harrod's
House of Fraser
JP Morgan Chase Bank
Lillian Vernon
National Geographic
Newport News
Marks & Spencer
Paul Fredrick Shirt Co.
Principles
Samuelsohn
Sears Canada, Inc.
Selfridges
Spiegel
Sports Illustrated
Tesco Supermarkets
Zabar's
SERVICES
CATALOG DESIGN
RESEARCH & DISCOVERY
PRODUCT MANAGEMENT / MERCHANDISING
STRATEGIC PLANNING AND CREATIVE MARKETING
DATABASE DEVELOPMENT & LIST MANAGEMENT
ONLINE MERCHANDISING & PROMOTIONS
PHOTOGRAPHY & PRINT PRODUCTION
BUSINESS & FINANCIAL PLANNING
Photography & Print Production In-house digital photography studio with corresponding pre-press software enables us to take our own photography to press. Estimate and purchase paper and the supervision of press runs.
From front-end merchandising to back-end tracking - data-based marketing to Web-based marketing - leading-edge creative to state-of-the-art color separation - Bel-Aire offers solutions to manage and grow your business. Throughout, we focus on creating a catalog that can serve as the cornerstone of your marketing effort. We apply merchandising expertise and capabilities that are unique within the industry. And throughout, we work with you to pinpoint the most efficient and cost-effective approach to meeting your immediate needs, and your long-term goals.
Business & Financial Planning Examine the combined impact of the strategic marketing processes on financial performance, and develop recommendations for improvement.
Product Management / Merchandising
In-house buyers available to research and procure merchandise, manage vendor agreements, develop custom products, identify trends and provide product analysis.
Catalog Design
Full-service creative teamwork provides design, layout and copy for print and e-catalogs.
Database Development & List Management Best practices of packaged and custom information software systems for marketing, CRM or SCM, as well as list rental income from traditional paper and electronic markets.
Online Merchandising & Promotions
Define and estimate new projects by gathering and documenting data including analysis, design, coding, testing and integration. Design cross-sell, up-sell and personalization-based promotions. Website development, banner ad creation and placement, email advertising and search engine optimization.
Research & Discovery Exploration and fact-finding of market boundaries, technological change, product lifecycles and dynamic business models within the firms competitive strategy.
Strategic & Creative Marketing
An interdisciplinary approach and integration to mirror the practice of competitive strategy, rooted in market orientation and an internal focus on creative resources and capabilities.
CASE STUDIES
Chase Manhattan: Small Business Services Division
For Chase Manhattan, we produce strategic marketing and collateral programs aimed at employees and managers. The programs are developed to assist their sales employees in making relevant product suggestions for their business customers. They include relationship vehicles, retention programs and equity loan programs among others.
Direct Mail
Posters
Brochures
Postcards
CASE STUDIES
MARKETING CHALLENGE:
Update and enhance catalog presentation to reflect new marketing goals; ensure product compatibility with brand; develop new price points to ensure profitable pages; ensure that brand messages build brand equity.
BEL-AIRE SOLUTION:
Develop a segmented marketing plan; reposition catalog; develop new creative platform and copy approach; use new merchandise and product development to build brand equity and increase sales; use new marketing and circulation strategies to leverage customer relationships and increase sales.
Internet promotions continue to be a significant channel of distribution for Gevalia.
Bel-Aire's hands-on approach to monitoring all aspects of the business which includes merchandise selection, creative development, promotional offers, list selection and analysis, contributed to the internet sales almost doubling in 2004. With monthly contact, Gevalia brand awareness has grown and customers can look forward to a variety of promotions and merchandise from Gevalia. While taking advantage of seasonal events and offer tests, Bel-Aire has been able to promote new categories, an e-catalog, affiliates and new partners. The combination of these successful strategies has increased the dollar demand by 90% from the previous year.
Bel-Aire determined a consistent upscale design, both manageable and maintained year-round which was required to meet and exceed customer expectations of Gevalia gift products. The successful integration of operational functionality, recognizable quality and its rich color palette once again brought the Gevalia gift-wrap program to its rich prominent, supporting role of the total brand experience.
Combining its e-commerce and direct mail marketing expertise, Bel-Aire developed a new and compelling way to shop the Gevalia catalog on-line that married the familiarity of the catalog medium to the dynamics of the electronic medium. We created an electronic catalog
(e-catalog) using new technology that replicates the ease and convenience of the printed medium while providing for consumer access through a quick download. Once installed with its distinctive Gevalia logo on the desktop, users could browse through the Gevalia e-catalog and view detailed information about each product. Using an imbedded online ordering mechanism, a user could shop offline, then upload the entire order with one click to the Gevalia website where they could complete their purchase. The continued use and expansion of the e-catalog format affirms the success Gevalia is experiencing in its efforts to meet the needs of existing catalog customers who want to shop online.
MARKETING CHALLENGE:
Rising costs threatened to the required level of communications sent to members of the Gevalia Kaffe continuity program. Faced with the prospect of reduced sales if cutbacks were necessary, Gevalia needed a solution that maintained its successful contact strategy without sacrificing the quality or performance of its communications.
BEL-AIRE SOLUTION:
Starting with an in-depth analysis of the purchase history of the Gevalia house file, Bel-Aire overlaid the frequency of member contacts with seasonal buying implications.
The result was an improved circulation strategy that would support a newly created mini-catalog in a unique size and format. In this test, Gevalia was able to reduce expenses and increase the responsiveness of both new and existing customer segments, while continuing to uphold the brand standard and image.
Bel-Aire Associates marketing team works closely with the Zabar's Staff to develop targeted circulation plans that meet Zabar's overall marketing strategies.
The services Bel-Aire provides as circulation manager include: catalog sales projections, rental and house list selection criteria, merge/purge instructions to the service bureau, printer verification, monitor mail delivery and finally, backend response analysis of the catalog campaign.
MARKETING CHALLENGE:
Strategize, create and produce the Zabar's catalog aimed at increasing direct mail, and in-store traffic.
BEL-AIRE SOLUTION:
Photography and copy style captures the essence of the Zabar's store. We have balanced the variety and nuances of the merchandise and the unique aspect of shopping at this one-of-kind place. Over the last 5 years, Bel-Aire has guided the production of these catalogs that have become a successful part of their business.
The objective was to create consumer awareness of Zabar's merchandise while increasing online sales. Bel-Aire creatively crafted and carefully managed the deployment of promotional emails that built upon the existing Zabar's brand. In turn, this increased their email database.
CREDENTIALS
Bel-Aire Associates is a member of the following associations:
DMA catalog and International Council and Catalog Council
Bel-Aire is proud to have been the recipient of the following prestigious advertising and catalog awards a testament to our success in delivering superior service, creative talent, and marketing savvy.
The One Show
Printing Industry of America
RAC
American Catalogue Award
Echo Award
PROFILE
For over four decades, Bel-Aire Associates has been strategizing, designing and producing catalogs for the nation's leading retailers, including those listed in our Client Archive. Bel-Aire has leveraged vertical integration, unparalleled expertise in marketing, and creative services, and a broad range of merchandising capabilities to achieve a pre-eminent position in the field. Over the past decade, Bel-Aire has expanded its service offerings to reflect the rapid trend towards a databased direct marketing and sales, and expanded beyond its traditional paper-based products to develop leading-edge capabilities in the creation and execution of Web content and marketing programs.
CONTACT
Please feel free to contact
Bel-Aire Associates in any of the following ways:
Voice: (212)696-5200
Toll Free: 1-800=693-3332
Fax: (212)696-1112
E-MAIL: info@bel-aire.com
Gregory Chislovsky, CEO
gchislovsky@bel-aire.com
Bel-Aire Associates, LLC.
9 East 38 Street Suite 1100
New York, New York 10016
212-696-5200 Fax 696-1112
Anderson
and Lembke Advertising Client Presentation
All
original Art, Designs and Photographs © by Rosario all rights reserved.
All trademarks. logos and related indicia are properties of their respective
owners. Reproduction in any form is prohibited. Webpage design by Rosario
www.ros-interactive.com ©
www.ros-interactive.com ©