This a case study in an commercial environment in order to create an entire campaign under a pressure cooker deadline... In 1999 the account manager for the newly gotten AIG account, received a call from his contact at the client with a question. If we could help them on a new concept? Note: that at this time Ogilvy was their AD agency, In haste (within 5 minutes) I went with the account Manager: Mr. C.H. Horwath to the AIG Building (@ water street in downtown, NYC) a few blocks away from our office. The request in question was if we could supply some custom shaped minicdroms (credit card sized) with an self running/loading interactive live presentation, as always it would have been nice to have a few weeks to produce the content for this pitch, due to the fact that they wanted full motion video and killer visuals, that did not require the installation of any type of add on software, due to spyware concerns of the financial industry. This requirement alone automatically killed the using standard of off the self apps that used quicktime(the financial clients had PC's). In those days director and or authorware were the apps to use for something along these lines, all other options were weighed and tested. The firm I worked for had programmers working for them developing the custom ERP system that firm used, so I had resources to accomplish this task. Any way we did the research and found a manufacturer/supplier of cdroms in Canada that could cut them into any form or shape we requested within reason, but that the manufacturing turn around time was a minimum of two weeks. So I wrote up a production schedule based on the meeting we had in the morning, since we were told that we would have two weeks, we then had to add that to the cdrom cutting schedule. So until this time we had a month we were asked if it were possible to cut the time this in half, or so we thought...then...nothing for quite a long time. Then about 8 months later, we were asked to supply the presentation for topics we were not told about (basically a real presentation based on this mysterious phantom idea). No information of any kind, nor direction was provided in what the proposal was about or to whom...We were told that the information, topics and copy were at the legal department being reviewed and that regardless of this fact we had to provide a pitch. Never mind that despite this, and going in blind that we had less than 2 hours to provide final outlines for the presentation. With no copy, topic or any idea at all other than that it was for the insurance company, how do you like that for pressure? Sound unusual, not really just an everyday thing in the creative industry in NYC. Fortunately, I have been in this position hundreds of times before. So for my part it was pretty much business as usual, to do the near impossible on time, on budget with the quality that I am known for. This is where the real world experience counts, leaving behind the theories, consultants and software claims in the classroom where they belong...where experimenting does not matter. Not in a high production-high pressure big budget studio that is in a highly competitive industry, where the loss of a client can place you out of business.

This is the rest of the story, in detail...at our boardroom (Jannus Group, Inc. - I was the CD) we had a meeting...this was on Friday at 9:30am, from then till 11:00am we were brainstorming then by 11:20 it was finished. The former Creative Director (Ogilvy) from the 1980's was the president of C2 media it was his copywriter that took the idea that our Production manager proposed concerning beginning the presentation at the sub atomic level and wrote the voice over content. On the spot in less than 20 minutes the copy and visual outline were agreed upon, by all parties involved. I then had only, the weekend which to created the 3d models, textures, render, composite and compile the application, for viewing by the client on the following Monday at 11:00am, guess what? It was done on time and I made the presentation with Mr Horwath, and then they decided to go with another concept entirely. Another presentation assignment accomplished, hundreds more to go.

The only consolidation was that we finally found out what the secret assignment was. View the animation here.

All compositing was done in Premiere.

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